A step-by-step guide to the Nutribl label design process - from order placed to fully labelled stock.

Once you have decided which design route to take (see our pricing article for the four options), the next question is usually "what happens next?". This article walks through the full timeline - what we ask for, what we do, what you do, and how long each stage typically takes.

There are two routes through this process, depending on whether we are designing for you or you are designing your own labels. The route splits at the start and rejoins at the upload and approval stage. Both are covered below.

Route A: Nutribl designs your labels

This applies if you have ordered our Core Template, Classic, or Premium service.

Step 1 - Order placed (day 0)

You place your design service order through the website (Services → Order Labels and Logo Design). Single-product setups, bundles, and additional product top-ups are all ordered the same way.

Step 2 - First contact (same day or next working day)

Our design team will contact you the same working day or the following working day after your order. The first email will introduce your dedicated design coordinator and request the information we need to begin work:

• A high-resolution copy of your logo
• Your colour preferences
• Your business contact details (these will appear on the label)
• A confirmed list of products you want set up under your brand
• Optional: reference images, royalty-free imagery, barcodes, unique product names, tag lines

If you do not have a logo yet, we can create one for you - see our logo design service. We do not begin design until we have the essentials in hand.

Step 3 - First concept (typically within 5 working days of receiving your brief)

Once your full brief is in our hands, our design coordinator turns it into a first design concept. Turnaround depends on how many projects are in the queue, but you will usually see your first concept within 5 working days. If we are running tighter or busier than that, your coordinator will let you know.

What you receive at this stage:

• Your first design concept applied to your initial product
• A short note from your coordinator explaining the choices made and inviting your feedback

Step 4 - Revisions (a few days each round)

Your service includes up to two rounds of revisions. Each round works the same way:

1. You send us your feedback by email - what you want changed, kept, or explored differently
2. Your design coordinator turns the next version around in a few days, depending on workload
3. We send the revised concept for your review

Most clients reach a finished design they are happy with inside the two included revision rounds.

What if I want a third (or further) revision?

Two revisions are included in the price. Beyond that, additional revisions are available and chargeable. The cost depends on the scale of the changes - small adjustments are quoted lower than full reworks. Your design coordinator will let you know what each further round will cost before doing the work, so there are no surprises.

Step 5 - Concept applied across the range (Classic, Premium, and bundles)

Once you have signed off the brand template, we apply it to all the other products covered by your order. For a single-product setup, this is just your one product. For a 5-, 10-, or 20-product bundle, we apply the same brand system across every product in the bundle so the range looks consistent.

You receive the full set of finished label files for review at the end of this stage, plus a 3D rendered product image of your bottle for use in marketing.

Route B: You design your own labels

This applies if you are not using one of our paid design services and are submitting finished artwork files yourself. There is no design fee for this route. You are responsible for producing files that meet our format and compliance requirements - see how to design your own labels for the full checklist.

Step 1 - Prepare your files

Use the label dimensions, file formats, bleed, and safe zone guidance in the design-your-own article. Each file must be named correctly using the SKU (e.g. PL-463$front.jpg) so we can match it to the right product. Flat postal bottles need two separate files per product - one for the front, one for the back.

Step 2 - Send your files to design@nutribl.com

Email your finished label files to design@nutribl.com. To avoid file integrity issues, send them either in a zip folder or via a file transfer service such as WeTransfer (https://wetransfer.com). Tell us in the email which products each file is for if it is not obvious from the filename.

Step 3 - Format check

Our design team checks that your files meet our specification - correct dimensions, resolution, file naming, and that label content includes the regulatory essentials. If anything needs adjusting we will email you back with the specific changes required. If everything is in order, your files move straight to upload.

Both routes: upload, approval, and going live

From the point your finished labels exist - whether we designed them or you did - both routes follow the same path.

Step 6 (or Step 4) - Upload to your account (typically within 1 working day of approval to upload)

Once you confirm you are happy with the finished labels, our design team uploads the files to your trade account. This typically happens within one working day of your confirmation. You cannot upload labels yourself - all uploads have to go through us so that the files are matched to the correct SKUs and stored in the format our printers need.

Step 7 (or Step 5) - Approval email

When your files are uploaded, you will receive an automated email asking you to log in and approve them within your account. This is the formal sign-off that releases the files for printing. Until you approve them, no orders you place will use the labels - even if the labels are technically uploaded.

To approve, log into your Nutribl account at https://www.nutribl.com, click your name in the top menu, find the "Artwork" dropdown, then review and approve each label.

Take this step seriously. Once approved, the files are live - every print run will use exactly what is in the file. Get a colleague or friend to check every word, digit, and spelling against the suggested label text file before you click approve. The accuracy of the label content is your responsibility, not ours.

Step 8 (or Step 6) - Place orders, receive labelled stock

Once your labels are approved, every private label order you place is automatically routed through your label files. The system matches your approved labels to each order by SKU - there is nothing further you need to do at the point of ordering. Your stock arrives labelled in your branding, ready for sale.

Adding products later

After you have a brand template in place, you can add new products to your range at any time. Order a "Private Label Single Product Setup" for each new product - your existing template gets applied, you go through the same approval flow, and the new SKU is then live for ordering. Adding products later is faster than the original setup because the design system is already established.

Indicative timeline

Pulled together, a typical end-to-end timeline for a single-product Classic or Premium setup looks like this. Bundles take longer because we work through more products before sign-off.

The two biggest variables in your overall timeline are how quickly you return your initial brief and how quickly you respond to revisions. Clients who answer same-day at each stage typically reach approved labels in 2–3 weeks. Clients with longer feedback cycles can take 6–8 weeks or more.

Common reasons for delay

Knowing where projects tend to stall helps you avoid the same:

• Logo not finalised at the start. Without a high-resolution logo, we cannot start design. If you are still finalising your brand identity, sort that first.
• Product list changing mid-design. Adding products partway through extends the timeline. Confirm the full product list at the brief stage.
• Overrunning the two included revisions. Three or more revisions are available but charged separately. If you are unsure of your direction, our design coordinator can help you set a clear brief upfront.
• Slow approval. Once labels are uploaded, they wait until you log in and click approve. Designs cannot be used on orders until that step is complete - set yourself a reminder so it does not sit in your inbox.
• Self-designed files that fail format check. If you are designing your own and your files do not meet specification, we will need to send them back to you for adjustments. Read the design-your-own article carefully before submitting.

Common questions

Can I expedite the design process?

We work projects in queue order to keep things fair across all clients. We cannot guarantee a faster turnaround, but if you have a genuine commercial deadline, mention it to your design coordinator at the brief stage - they will tell you whether your target is realistic and may be able to flag your project where possible.

Who do I speak to if I have a question mid-project?

Your dedicated design coordinator is your single point of contact from first contact through to upload. Reply to any of their emails or write to design@nutribl.com if you need to start a fresh thread.

Can I see the labels on the actual bottle before approving?

At the end of the design stage we provide a 3D rendered product image of your label on the bottle for any included design service. This is what the printed result will look like. We do not provide a physical proof - we go straight from approved files to live print, which is what allows us to keep the 4–5 working day order lead times once you start placing orders.

What if I spot an error after I have approved?

Email design@nutribl.com immediately with the SKU and the error. If we have not yet printed any orders against the file, we can take it down and replace it once you have approved a corrected version. If labels have already been printed and dispatched, the cost of correcting depends on the situation - we will work through it with you.

Can I have different label designs for different markets (e.g. UK and EU)?

Our system holds one label set per SKU per account, so you cannot store two different label designs for the same product within a single account. If you sell into multiple markets and need market-specific labels - for language differences, regional regulatory text, or different barcodes such as FNSKUs for Amazon - the route is to set up a separate Nutribl account for each market. Each account holds its own label files and orders run independently. Email hello@nutribl.com if you would like help setting up additional accounts.

Have a question we have not answered?

Email design@nutribl.com for label design queries. For wider getting-started questions, see the Getting Started section of the support hub or email hello@nutribl.com.