Colour is an essential aspect of any product label. It helps to create visual appeal, convey your brand identity, and capture customer attention. However, achieving perfect colour matching between what you see on a screen and what is printed on a label is not always straightforward. In this article, we aim to explain the challenges of colour matching and reassure you about the high-quality standards Nutribl delivers while offering suggestions to help you achieve the best results for your label design.
Why Colour Matching Can Be Challenging
Screen vs. Print: RGB vs. CMYK
Computer screens display colours using the RGB colour model (Red, Green, Blue). This model is ideal for electronic displays but not suitable for printing.
While our Epson C8000 printer converts RGB files to CMYK during the printing process, some colours seen on screen in RGB cannot be replicated exactly in CMYK due to the fundamental differences between the two colour models.
Substrate Effects
We print labels on white gloss material. While this is a high-quality substrate, the finish and material can subtly influence the printed colour. For instance, gloss can make colours appear brighter but may reflect light in a way that changes perception.
Printer Calibration and Ink Variations
Our Epson C8000 is meticulously calibrated to ensure consistent and reliable results. However, variations in ink batches and environmental factors (like humidity) can introduce minor differences in colour output.
File Format and Design Elements
We print from RGB files as advised by Epson to optimise colour conversion during the printing process. While JPG files are versatile and widely used, ensuring they are high-resolution helps maintain fidelity and clarity in the printed output.
How We Ensure Quality
At Nutribl, we are committed to delivering excellent print quality. Here’s how we manage this:
High-Quality Equipment: Our Epson C8000 printer is a reliable, professional-grade machine designed for precision and durability.
Adaptable Solutions: Our approach allows for flexibility and low minimum order quantities (MOQs) without compromising on quality.
Managing Expectations for Colour Matching
While we strive for excellence, minor colour variations are natural and unavoidable due to the reasons outlined above. Here are a few things to keep in mind:
Screen Settings Vary: Colours may look different depending on the brightness, contrast, and calibration of your screen.
Proofs May Differ Slightly: Even if you receive a printed proof, slight variations might still occur between the proof and the final batch.
Tips for Optimising Your Label Design
Work with CMYK from the Start
Design your labels in CMYK mode to get a more accurate representation of printed colours. Most professional design software, like Adobe Illustrator or Photoshop, offers this option.
Use High-Resolution Files
Ensure your JPG files are high-resolution (300 DPI or higher). This reduces the risk of pixelation or colour distortion.
Choose Simple, Solid Colours
Avoid relying on intricate gradients or highly specific shades, as these are harder to match exactly.
Request a Sample Print
For critical projects, consider requesting a sample print. This can give you a better idea of how the colours will appear on the final product.
Test Small Batches
Order small quantities initially to confirm colours before committing to larger quantities.
Reassurance of Quality
At Nutribl, we take pride in producing vibrant, professional labels that meet your expectations. While achieving 100% colour matching may not always be possible due to the technical challenges involved, our high-spec equipment ensures adaptability and quality at low MOQs. By understanding the complexities of colour matching and following our recommendations, you can create stunning labels that effectively represent your brand and delight your customers.